Santa Ana, CA (PRWEB) February 15, 2013

Early buyer data for the Chevrolet Spark, including Orange County drivers, shows that 29 percent of buyers are under 35, more than half are coming from non-General Motors’ brands, and price is a big selling point.

“Orange County area drivers love the Spark,” said Joe Renden of Guaranty Chevrolet, Orange County. “Customers are finding out what we already know that the Spark is a great car, with great colors, for a great price.”

According to Chevy Spark early buyer data, Spark owners are:

The next-generation customer – Spark is “igniting” the interest of some of Chevrolet’s youngest buyers, with 29 percent of customers under 35.

New to Chevy – Nearly 54 percent of Spark purchases are conquest sales – buyers who are new to the brand. More than one in five buyers is coming from an import car brand.

Majority female – Fifty-one percent of Sparks are purchased by women, more than any other Chevrolet vehicle.

Sizzling with Salsa – Twenty-three percent of Spark owners are choosing Salsa Red, making it the Spark’s most popular exterior color. Jalapeno Green and Denim Blue are the second- and third-most popular Spark colors.

Seeking a value and fuel economy – Early Spark owners indicate their most important reasons for purchasing a Spark were fuel economy and price to value.

The 2013 Chevrolet Spark, a four-passenger, five-door hatchback, was designed to challenge what’s possible in the mini car segment. Spark is the only car in its segment to provide MyLink Radio – a seven-inch color touch screen radio capable of displaying smartphone-based music, videos, photos and contacts for hands-free calling.

The Spark has the lowest starting MSRP in the mini care segment, and offers competitive EPA-estimated fuel economy of 38 mpg highway.

Though small on the outside, Spark offers more passenger and cargo room than other mini cars, with 225 percent more cargo room than a Scion iQ and 20 percent more than a Fiat 500.

Launched in Korea in 2009 and now available in almost every country in the world, the Spark came to the U.S. market is in response to the growing popularity of mini cars among U.S. consumers.

Expanding the Spark lineup, the 2014 Chevrolet Spark EV is designed to make the trip as electrifying as the destination. It will be priced under $ 25,000 with tax incentives and will be available in California, Oregon, Canada, South Korea and other global markets.

For more information on the 2013 Chevy Spark, visit

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Visit Guaranty Chevrolet to experience the exceptional customer service and stress-free sales at our Santa Ana Chevrolet dealership. Conveniently located at 711 E. 17th Street, Guaranty Chevy is easily accessible from neighboring Orange, Huntington Beach and anywhere in Orange County. Guaranty Chevrolet has a large selection of new and used Chevy cars, trucks and SUVs.

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From the comfort of home in Chevrolet shoppers can leisurely browse through inventory of certified pre- owned Chevy vehicles. Guaranty Chevy offers a wide selection of used cars, trucks and SUVs that are like new as customers find a vehicle to meet transportation needs. is designed to enhance the user experience, allowing users to easily filter the search results by a variety of categories such as model, year and color. Once a test drive is scheduled, come into our showroom in Santa Ana and speak to a sales representative that will be standing by to assist.

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Karl Hirsch