(PRWEB) August 05, 2013

Safety, Distracted Driving, and the Role of Advanced Technology

Augmented reality will soon become a natural extension for car makers, helping them relay crucial information to the driver of their surroundings through the screen, such as text messages and hazard detection alerts. These systems will help assess the digital rendition graphics of surroundings, such as low visibility road edges, erratic driver alerts, lane-merger notifications and sudden traffic slowdown, and even potential use cases for mHealth and biometric sensors are on the horizon.

However, safety and distracted driving concerns with augmented reality (AR) are still getting the headlines, and Mercedes-Benz plan to educate and discuss what role AR will play in the roll-out of the fully connected car of the future at Telematics Munich 2013.

Marc Necker, Manager for Augmented Reality at Daimler, stated, We are looking forward to discussing our most recent augmented reality tech with the European telematics community in November this year it already looks an exciting agenda. Indeed, now is the time to understand the latest market trends, OEM connected car strategies, and anticipation of massive growth in this industry (http://www.telematicsmunich.com).

Telematics Munich has now established its place as Europes most influential event to unite the entire telematics ecosystem, discussing the breakthrough technologies, market penetration strategies and next-gen business models to deliver mass uptake of telematics systems across the automotive value chain. Not just the 3 major German OEMs will be present, but more than 7 others who are aiming to grab as much telematics market share as possible.

As well as the future of augmented reality, the 100+ speakers at Telematics Munich 2013 will dissect key topics including: