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Michigan Chevrolet Dealers Hear Chevrolet Cruze Exceeding Expectations during First Quarter

DETROIT, M.I. – Michigan Chevrolet dealers may have been impressed by the fuel efficiency available with the Chevrolet Cruze. Being one of the most-fuel efficient cars in the U.S., the Chevrolet Cruze has increased in sales over the past three months and is expected to surpass 50,000 in U.S. sales during the first quarter.

Not only is the Chevrolet Cruze fuel efficient but it’s designed to be stylish, smart and trendy. In a survey conducted by Chevrolet of 500 new Chevrolet Cruze owners, the top two reasons for purchasing a Cruze were for its exterior styling and fuel efficiency.

“With the all-new Cruze, we set out to build the best compact car on the market,” said Lisa Hutchinson, Chevrolet Cruze marketing director in a GM press release. “The Cruze is priced to compete in the compact segment. But the Cruze offers the styling of a more expensive car, as well as more standard safety features than any other compact, and more miles per gallon with the Cruze Eco model. Clearly, that’s a combination many customers can appreciate.”

Michigan Chevrolet dealers are seeing not only repeat-Chevrolet owners trading in their Chevrolet models for the Cruze, but there are 48 percent new Cruze owners that traded in a different make. Only 34 percent traded in other Chevrolet models and 18 percent had no trade in, which may suggest those buyers were adding another vehicle to the household or buying the first.

There are three models of the Chevrolet Cruze that reach 36 miles per gallon highway: Cruze LS, LT and LTZ. The Chevrolet Cruze Eco reaches up to 42 miles per gallon, which is more than any other gasoline-powered car on the market, excluding hybrid and diesel models. The Chevrolet Cruze Eco stocks an efficient 1.4-liter turbocharged engine which delivers 138 horsepower.

Some safety features that all Cruze models are stocked with include StabiliTrak electronic stability control, 10 air bags and six months of OnStar with Chevrolet’s Directions and Connections package. According to Chevrolet, these features have made it possible for the Cruze to be the first compact car to earn the best-possible crash test ratings from both the Insurance Institute for Highway Safety (IIHS) and the revised New Car Assessment Program administered by the National Highway Traffic Safety Administration (NHTSA) and implemented for the 2011 model year.

The following shows the current ranked vehicles and their ratings:

Vehicles

Max. Highway
Fuel Economy

Standard 
Air Bags

2011 IIHS 
Top Safety Pick

2011 NHTSA 
Crash Safety Rating

2011 Chevrolet Cruze Eco

42

10

Yes

5-Star

2011 Honda Civic

36

6

Yes

3-Star

2011 Toyota Corolla

35

6

Yes

NA

2012 Ford Focus

40

7

NA

NA

2012 Hyundai Elantra

40

6

NA

NA

Most of the above vehicles did not need added engine features to generate the high miles per gallon, like the Ford Focus, to get the fuel efficiency listed.

[Rewind: MI Ford Dealers to Explain 40 MPG Achievable Only in Special Edition Ford Focus]

Michigan Chevrolet dealers have heard retail sales are expected to be 370 percent higher in California, 225 percent higher in New York and 230 percent higher in Florida. It is a testament to the design of the Chevrolet Cruze as the numbers continue to grow.

MI Auto Times plans to follow the growth of the Chevrolet Cruze to see where the car will travel in the market. Check back to stay updated.

MI Auto Times covers all Michigan automotive news all the time, featuring newly released vehicle recall information, relevant Michigan automaker news, vehicle ratings and comparisons, and everything else auto-related Michigan and world readers need to know.

Got a hot tip? Send your news tips to news@miautotimes.comor connect with us on Facebook: www.facebook.com/MichiganAutoTimes.

 

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Costco Auto Program Announces High-End Luxury Models Win over Costco Members during Promotion with General Motors


San Diego, CA (PRWEB) February 19, 2014

The Costco Auto Program today announced its sales results for the GM Limited-Time Offer, which ended Jan. 2, 2014. The 80-day promotion surpassed the number of vehicles sold during the 92-day offer with General Motors in 2012 by 37 percent, reaching in excess of 21,000 vehicles sold.

Costco members trend toward high-end models

High-line, luxury models had the biggest appeal among Costco members during the promotion versus what is typically seen nationally. Cadillac, the latest brand added to the offer, sold more than 3,000 vehicles overall – approximately 14 percent of the total vehicles sold during the GM Limited-Time Offer. The truck segment, with the GMC Sierra and Chevrolet Silverado, made up the majority of vehicles sold at 39 percent – the high-end GMC Sierra took 40 percent of sales in this segment.

For crossover vehicles, the trend toward luxury models continued with the Cadillac SRX and Buick Enclave taking 47% of sales.

California dominated the sales during the promotion representing nearly 30 percent of all units sold. Additionally, California overwhelmingly represented approximately 60 percent of the nearly 1,400 Chevrolet Volts sold during the offer.

Offer details

During the limited-time offer, Costco members received GM Supplier and Friends Pricing as well as all publicly available manufacturer rebates and incentives on eligible Cadillac, GMC, Chevrolet and Buick models. Additionally, Costco members who made a qualifying purchase received a $ 500 Costco Cash Card for completing a Costco Auto Program member satisfaction survey. The Costco Auto Program estimates nearly $ 11 million in Costco Cash Cards will be distributed to members who participated in the offer.

“At Costco, every service and product we provide is offered with the Costco member’s best interest in mind,” said John Conlon, Costco Services Director. “The Costco Auto Program has been providing Costco members with great service and value for more than 20 years. Special promotions, like the GM Limited-Time Offer, allow Costco members to receive additional values through the Costco Auto Program. With special pricing on 14 qualifying models, as well as a Costco Cash Card, it was easy for our members to recognize the great value offered and they responded in large numbers.”

The Costco Auto Program provides a hassle-free buying experience to Costco members 365 days a year, through its network of more than 3,000 selected dealerships around the country. Occasionally, the Costco Auto Program partners with manufacturers to offer special savings opportunities to Costco members, like the GM Limited-Time Offer.

To learn more about the Costco Auto Program, visit http://www.CostcoAuto.com or call 877-746-7422.

About Costco Auto Program

The Costco Auto Program is recognized as a leading member-focused auto buying program in the industry. The service offers prearranged pricing and a first-class buying experience on new vehicles, select pre-owned vehicles, boats, motorcycles and powersport products, as well discounts on automobile parts, service and accessories, to more than 40 million U.S. Costco members.

To ensure superior customer service, the Costco Auto Program trains and certifies qualified dealerships on the program’s process and procedures before they are given the opportunity to work with Costco members. More than 3,000 dealerships around the country have been selected to participate in the program.

The Costco Auto Program is operated by Affinity Auto Program, which has been managing the program since its inception in 1989. Last year alone, Costco members purchased more than 350,000 vehicles through the program. The Costco Auto Program surveys every member who uses the program to ensure the program continues to meet their high expectations – more than 96 percent of members surveyed after using the program gave it high marks for value and service.

About General Motors

General Motors Co. (NYSE: GM, TSX: GMM) and its partners produce vehicles in 30 countries, and the company has leadership positions in the world’s largest and fastest-growing automotive markets. GM’s brands include Chevrolet and Cadillac, as well as Baojun, Buick, GMC, Holden, Jiefang, Opel, Vauxhall and Wuling. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety, security and information services, can be found at http://www.gm.com.







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Chevrolet

Chicago, IL (PRWEB) October 01, 2013

During Fashion Focus Chicago, the city’s official fashion week, Chevrolet® and charity organization Project ThYck, will debut the first-ever exclusive couture showcase for the full-figured and curvy on Sunday, October 20, 2013 at the Millennium Knickerbocker Hotel, 163 E. Walton Place, in the heart of Chicago’s Gold Coast district.

The stand-alone event, Curves. Couture. Chicago., will feature some of the city’s trendiest and fashion-forward curvy designers and boutiques, including Chocolate Sushi Couture, SoundChick Accessories, Bonjour Madame, Blair Chic Boutique, Jack Cave Designs, Inc. and an exclusive showcase of The Steve Harvey Collection for big and tall gentlemen.

“Chevrolet is proud to sponsor Curves. Couture. Chicago. for its inaugural event. We’re delighted to be part of an event that celebrates fashion and design, which has been an inspirational starting point in the design of our vehicles,” says Jocelyn Allen, Director of Regional, Grassroots and Diversity Communications for General Motors.

Hosted by Val Warner, co-host of ABC’s top-rated morning talk show Windy City Live, Curves. Couture. Chicago. will treat audiences to a flashback of the roaring twenties, complete with runway showcases, live jazz musicians, special appearances by award-winning Chicago youth ensembles FORUM Dance Theatre and Footprints Tap, and an up-close look at the stunning new 2014 Chevy Impala.

“I’m so excited to be part of an event celebrating the beautiful curves so many of us women possess, the brilliant fashions we love to dress those curves in and the gorgeous city where we strut our stuff!” says Val Warner. “This fashion show is going to be hot and if you aren’t there, then shame on you. You’re going to miss a treat!”

For 2013, Project ThYck™ has partnered with The Project HUGS Foundation to raise money for the ground-breaking surgical nonprofit, which helps the uninsured receive life-saving surgeries and procedures.

“Project HUGS could not be more proud to be partnering with such a wonderful group to help spread our mission,” says Kati Scronce, Executive Director. “Proceeds raised will go to support our surgical program, ensuring that we can provide more individuals with the procedures they desperately need, but cannot afford.”

Other sponsors for this event include LLD Electric Co., Talent Forum, Skinny Girl Cocktails, RC Bonds PR, Bloomingdale’s of the 900 North Michigan Shops & The Millennium Knickerbocker Hotel.

General Admission and VIP tickets are available via the event’s website at http://www.projectthyck.org.

For more information about Curves. Couture. Chicago., including interview requests, VIP hospitality and media passes, contact RC Bonds PR at (708) 415-6409, or randy(at)rcbondspr(dot)com.







Related 2014 Chevrolet Impala Press Releases

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